01 · the one people find first
The Bloom Box
Six signature cookies gathered into one beautiful box.
R180Order / enquire →
Johannesburg · baking since 2016
It started with a craving for lemon cupcakes.
That craving became a recipe. Then people asked for more. Ten years later, Nia Bloom Bakes is ready for what comes next.
signature bakes
Three favourites to start with.
The Bloom Box, Soft Life Brownie and Bloom Mini Cake are three Nia Bloom favourites. Celebration bakes, custom orders and catering are also available by enquiry.
02 · the soft life, in chocolate
The Soft Life Brownie
Deep chocolate, a soft centre, and no elaborate explanation required.
R60Order / enquire →
03 · small cake, proper occasion
The Bloom Mini Cake
Small enough to feel personal. Beautiful enough to feel like an occasion.
R180Order / enquire →a little reason, or none at all
Watch the video.
For her. For you. For no reason at all.
Read the video transcript
Who crossed your mind today?
Maybe there’s a reason.
Maybe there isn’t.
Sometimes, “I thought of you” deserves to become something you can hold.
Something made carefully.
Something chosen properly.
Something that still feels special after the ribbon comes off.
Because the smallest details matter.
What goes into it.
The care taken with it.
The texture.
The flavour.
That little moment after the first bite... when you already want another.
Because if you’re going to tell someone, “You crossed my mind,” what you send should feel like you meant it.
And sometimes... the person who crossed your mind is you.
For her. For you. For no reason at all.
Nia Bloom Bakes
Soft little pleasures. Beautifully made.
more than cakes
Beautifully made food for meetings, celebrations and gatherings.
Nia Bloom Bakes also creates custom savoury menus, desserts and event catering for meetings, celebrations, gifting and larger gatherings.
Tell us what you have in mind. We’ll build around the occasion.
Explore catering2016 — 2026
It began with
one craving.
In 2016, lemon cupcakes were nowhere to be found. So a recipe was found online and made at home instead. People loved them. Then came the requests to try something else, and something else. The baking kept growing — and so did the love of making it.
Read how it began →2016A craving for lemon cupcakes starts it.
2018/19A cake decorating course deepens the craft.
LockdownNia Bloom flourishes.
The dreamThe coffee-shop dream never really leaves.
2026“I’m ready.”
what ready means now
“I’m ready.”
“Being ready means believing in myself enough to let other people believe in me too.” Years of baking, learning, customer orders and people coming back brought the confidence slowly. The standard stayed simple: if something is not good enough, it does not get sold.
“I know I can do this.”
the setting
The table is part of the experience.
Flowers, linen, ribbon, a little gold, enough breathing room — details that make something feel considered before the first bite.
where to find us
Come find us in Johannesburg.
Nia Bloom lives online most days. Every so often, the boxes get packed and a pop-up appears somewhere in Johannesburg.
Next pop-upDate to be announcedJohannesburg, South AfricaPop-up details