the story behind Nia Bloom Bakes
In 2016, one craving led to a recipe. That recipe led to another, then another — and to a love of baking that never really left.
In the founder’s words · 2016. One craving. No lemon cupcakes ready anywhere.
I was craving lemon cupcakes and drove around trying to find somewhere that had them ready, but I couldn’t find any. So I found a recipe online and made them myself.
People who tasted them loved them. Then they started saying, “Okay, now try this.” I would find a recipe, try it, and somehow it just kept working. Before long, I was trying all sorts of recipes and falling more and more in love with baking.
“Okay girl, you good.”
the orders kept coming
I knew my baking was good, but I wasn’t sure I was good enough to turn it into something bigger.
But the orders kept coming. Different people ordered my cakes, and complete strangers sent messages telling me how much they loved what I had made.
Eventually, I couldn’t really ignore it anymore. People weren’t just being nice. They genuinely loved my baking.
The confidence came slowly.
learning more
I was already selling from my kitchen, but building something around it still made me nervous. In 2018/2019, I took a cake decorating course because I knew that if I was going to take this seriously, I wanted to keep learning.
a chapter of its own
During lockdown, Nia Bloom flourished. It became an important part of the journey, and the baking continued.
the coffee shop
People around me were always saying, “Why don’t you sell?” “Why don’t you open a shop?” “Why don’t you open a cake shop?” Deep down, I knew why they were asking.
For a long time, baking from my kitchen felt safe. But eventually I realised I didn’t want to keep wondering what might happen if I actually gave this a chance.
I wanted to find out.
this is it
When I look at Nia Bloom Bakes now, it feels like the dream has already happened. The table. The bakes. The packaging. The pop-ups. It all feels strangely familiar, almost as though I’ve already seen it.
I know there is still so much to build, but I don’t feel like I’m waiting for the dream to happen anymore.
“This is it.”
what ready means
I’ve been baking for years. I’ve learned. I’ve practised. I’ve listened to my customers. I’ve seen people come back.
And one thing I know about myself is that I could never sell something I wouldn’t happily eat myself. If I taste something I’ve made and think, “This isn’t good enough,” I won’t sell it.
“I know I can do this.”
I’m ready to let people buy. I’m ready to let Nia Bloom Bakes grow. I’m ready.
from my kitchen to your table
“What started with one craving for lemon cupcakes has grown into something I can no longer keep tucked away in my kitchen.”
Nia Bloom Bakes is here to stay.